I’m a creative marketing strategist and problem-solver with over eight years of experience developing data-driven campaigns that increase awareness, engagement, and measurable growth.

My career has taken me across a range of industries and roles, from corporate trainer and director of sales to senior designer and marketing manager, each one shaping the way I approach strategy and collaboration. I’ve built my career on understanding both sides of marketing– the creative storytelling that captures attention and the analytical strategy that drives measurable results.

Early on, I led a 12-member sales team for the Staples account, where I learned how to translate performance metrics into actionable strategies. Later, as Director of Sales and Marketing at a B2B software startup, I developed and implemented marketing systems that supported client acquisition and brand growth.

During the pandemic, I expanded my freelance marketing business, managing strategy, creative execution, and project management for more than a dozen brands. My work spanned content marketing, paid ads, social media strategy, and web design, giving me a deep understanding of how to build cohesive, integrated campaigns that perform.

Since then, I’ve worked on award-winning campaigns for government agencies and purpose-driven organizations, helping teams craft marketing strategies that inform, inspire, and empower communities. I’ve also had the opportunity to lead strategic marketing workshops and speak on panels for notable publications, such as Ad Age. These experiences have allowed me to share insights and connect with other professionals who are passionate about marketing that makes an impact.

I’m driven by curiosity and creativity, and I believe the best strategies come from combining data, design, and storytelling to build authentic connections and lasting results.