Research & Copywriting
Chicago Public Schools Stakeholder Engagement Report
In my role at Vera Creative, I led the development of a comprehensive stakeholder feedback report for Chicago Public Schools, focusing on early grades (Pre-K through 2nd grade) to inform the district’s New District Policy for Continuous Improvement and Data Transparency.
My work included analyzing four rounds of focus group data and distributing a survey, capturing qualitative and quantitative feedback from 1,018 stakeholders, including families, educators, and school leaders. I analyzed the insights to identify key indicators of school quality and translated them into actionable recommendations.
The resulting report, spanning 146 pages, provided a deep, data-driven understanding of early grade needs, ensuring that the youngest students’ perspectives were meaningfully represented in policy planning. My contribution supported CPS in refining accountability measures, improving stakeholder engagement, and prioritizing early childhood education initiatives.
The Julian Grace Foundation Market Research
In my role at Vera Creative, I conducted comprehensive market research for the Julian Grace Foundation, a Chicago-based philanthropic organization focused on high-engagement grant-making and social justice initiatives. My research included an in-depth competitive analysis of similar philanthropic organizations, examining their digital marketing strategies, audiences, and competitors. Through a SWOT analysis, I assessed the organization's strengths and identified key differentiators and opportunities for the foundation to enhance visibility within the competitive nonprofit landscape.
I developed detailed audience personas representing current grantees, prospective partners, and emerging philanthropists, providing actionable insights into their goals, communication preferences, and pain points. Based on these findings, I provided strategic recommendations aimed at expanding digital presence, streamlining grant processes through CRM implementation, enhancing public relations efforts, and fostering collaborative partnerships to maximize social impact. This research provided a clear roadmap for increasing awareness, attracting younger demographics, and positioning leadership as thought leaders in the philanthropic space.
Cubs Charities Market Research & Digital Audit
In my role at Vera Creative, I conducted a comprehensive digital audit and strategic analysis for Cubs Charities, the philanthropic arm of the Chicago Cubs, to assess their marketing effectiveness and identify opportunities for increased engagement and donor conversion.
My audit evaluated their email marketing campaigns, analyzing tone, content hierarchy, and calls-to-action to determine where design elements and storytelling could be strengthened. I identified opportunities to replace generic CTAs with compelling, action-driven language and recommended incorporating youth testimonials and video content to bring programs to life. The social media assessment examined performance across Facebook, Instagram, LinkedIn, and X, revealing patterns of engagement.
I outlined detailed audience segmentation, identifying three key groups: existing and potential donors, Cubs fans and community members, and media stakeholders– including their goals, values, engagement preferences, and pathways to support. Through competitive analysis of similar MLB foundation programs, I identified positioning opportunities and industry best practices.
Blog Article
Put People First– Why Community Input Matters
Have you ever noticed how your brain likes to take the fast lane, making snap judgments based on past experiences? Our brains love taking shortcuts to make decisions about who to trust, how to act, and what to say.
Press Release
Nona Scientific Releases NonaClear 2.0, A New and Improved Specimen Validity Test to Combat the Opioid Epidemic
As doctors across the globe are forced turn to telemedicine due to COVID-19, they are faced with a slew of obstacles, especially when it comes to administering routine drug screening.
Blog Article
Leading Healthcare Systems Invest in Technology to Monitor Infectious Control
Have you ever noticed how your brain likes to take the fast lane, making snap judgments based on past experiences? Our brains love taking shortcuts to make decisions about who to trust, how to act, and what to say.
Blog Article
Understanding Redistricting and How It Affects You
Did you know redistricting affects you and your community directly? If you didn’t, you’re not the only one. The truth is, most people don’t know much about the redistricting process or the impact it has on our lives.
Blog Article
Our Partnership With Magdalene’s House
We are excited to be partnering with Magdalene’s House in Gulf Breeze, Florida. They are an incredible nonprofit that works to help women survivors of trafficking, abuse, and addiction.
Blog Article
A Guide to Small Business Health Insurance Requirements
Small business owners have a lot on their plate regarding health insurance. On the one hand, most small business owners care deeply about complying with local and federal health insurance regulations. But, on the other hand, it can be challenging to understand precisely what small business owners are on the hook for—and what they’re not on the hook for.
Press Release
Lyons Wealth Award Winning Tactical Investment Strategy Avoids the Effects of Market Crash
In mid-February 2020, the Dow Jones Industrial Average reached nearly 30,000 points, the highest level in its more than 100-year history. At the same time, the severity and impact of Covid-19 began to surface.