The Blended Bean
The Blended Bean
Small Business
Brand & Identity
I developed a brand identity concept for a specialty coffee roaster, exploring a visual system that balanced artisanal authenticity with broad market appeal. I designed multiple logo variations, including a circular badge and a horizontal lockup.
The warm, earthy color palette, browns, soft blues, and neutral tones, was selected to reflect coffee’s natural origins. A subtle distressed texture added a sense of craft and authenticity, demonstrating how a cohesive identity system can position a brand as both skilled and approachable in a competitive market.
Brand & Identity
I developed a brand identity concept for a specialty coffee roaster, exploring a visual system that balanced artisanal authenticity with broad market appeal. I designed multiple logo variations, including a circular badge and a horizontal lockup.
The warm, earthy color palette, browns, soft blues, and neutral tones, was selected to reflect coffee’s natural origins. A subtle distressed texture added a sense of craft and authenticity, demonstrating how a cohesive identity system can position a brand as both skilled and approachable in a competitive market.
Packaging
Design
Packaging Design
I created a comprehensive packaging system for The Blended Bean concept, designed to showcase multiple product variants while maintaining the brand’s cohesive identity. Each bag features the signature logo, paired with custom illustrations and color-coding to clearly distinguish seasonal and regional blends.
I organized a structured information hierarchy to make it easy for coffee lovers to find key details, such as origin, roast level, flavor profile, and brewing instructions. The design incorporates vintage-inspired banners and illustrative elements, reinforcing the artisanal, handcrafted feel of the brand while maintaining a clean and readable aesthetic. The result is a versatile, thoughtful packaging system that celebrates the craft of coffee and invites consumers to explore the brand’s offerings.
As the Marketing Manager at Vera Creative, I had the privilege of working with Chicago Early Learning, a citywide early learning and preschool program. This program is a result of a partnership between The City of Chicago, The Department of Family Support Services, and Chicago Public Schools. Their mission is to ensure that every child in Chicago has equal access to exceptional early childhood education.
I had the opportunity to manage email marketing, redesign their website, and support the Director of Communications with copywriting for ongoing projects. By crafting compelling content, we effectively communicated the program's impact on parents and the community at large. During my time at Vera Creative, we saw record breaking numbers for Chicago Early Learning applications.
Packaging
Design
I created a comprehensive packaging system for The Blended Bean concept, designed to showcase multiple product variants while maintaining the brand’s cohesive identity. Each bag features the signature logo, paired with custom illustrations and color-coding to clearly distinguish seasonal and regional blends.
I organized a structured information hierarchy to make it easy for coffee lovers to find key details, such as origin, roast level, flavor profile, and brewing instructions. The design incorporates vintage-inspired banners and illustrative elements, reinforcing the artisanal, handcrafted feel of the brand while maintaining a clean and readable aesthetic. The result is a versatile, thoughtful packaging system that celebrates the craft of coffee and invites consumers to explore the brand’s offerings.
© 2025 Nina Perez Creative & Hunnybee Marketing. All Rights Reserved.
© 2025 Nina Perez Creative & Hunnybee Marketing. All Rights Reserved.
© 2025 Nina Perez Creative & Hunnybee Marketing. All Rights Reserved.