Merritt Business Solutions

Business-to-business

Merritt Business Solutions

Business-to-business

Overview

I initially partnered with Merritt Business Solutions, an HR, benefits, and payroll brokerage, as a freelance designer and later continued supporting the company in my role at Vera Creative. Merritt Business Solutions emphasizes partnering with diverse suppliers while connecting business owners with comprehensive HR solutions.

I led a range of strategic marketing initiatives to increase brand visibility, engagement, and lead generation, including email marketing campaigns, social media and website management, blog content creation, the authoring and design of an e-book, and a LinkedIn ad campaign. Through data-informed strategy, creative execution, and cross-channel coordination, I helped Merritt Business Solutions effectively reach target audiences, communicate their value proposition, and reinforce their commitment to supporting diverse business communities.

Email Marketing

I led the strategy, design, and execution of B2B email marketing campaigns for Merritt Business Solutions, targeting both current and prospective clients. By combining compelling visuals with persuasive messaging, I helped strengthen relationships, drive engagement, and grow awareness of the company’s business solutions.


In addition to campaign management, I contributed to cross-platform copywriting, including email content, social media posts, and blog articles. By maintaining a consistent brand voice across channels, I reinforced Merritt Business Solutions’ professional identity and enhanced overall brand recognition.

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Email Marketing

I led the strategy, design, and execution of B2B email marketing campaigns for Merritt Business Solutions, targeting both current and prospective clients. By combining compelling visuals with persuasive messaging, I helped strengthen relationships, drive engagement, and grow awareness of the company’s business solutions.


In addition to campaign management, I contributed to cross-platform copywriting, including email content, social media posts, and blog articles. By maintaining a consistent brand voice across channels, I reinforced Merritt Business Solutions’ professional identity and enhanced overall brand recognition.

View Project →

Email Analytics

Subscribers: 800+

Average Open Rate: 25.9%

Average Click Rate: 1.25%

Through data-driven strategy and optimization, the B2B email campaigns I managed achieved significant growth in open rates, click-through rates, and subscriber base, demonstrating the measurable impact of my marketing efforts.

Outsourcing Ebook

As Marketing Manager at Vera Creative, I led the creation of an informative and engaging ebook that highlighted Merritt Business Solutions’ expertise as a provider of HR, benefits, and payroll solutions.


I authored and edited the copy, conducting in-depth research to ensure the content clearly communicated the company’s unique value propositions to their B2B audience. I crafted persuasive messaging designed to educate and engage prospective clients, positioning Merritt Business Solutions as a trusted resource in HR services.


In addition to copywriting, I designed the ebook, selecting and arranging visuals to enhance readability, highlight key insights, and create a polished, professional presentation. The final product served as a strategic marketing asset, strengthening the company's thought leadership and supporting their lead generation efforts.

View Project →

Outsourcing Ebook

As Marketing Manager at Vera Creative, I led the creation of an informative and engaging ebook that highlighted Merritt Business Solutions’ expertise as a provider of HR, benefits, and payroll solutions.


I authored and edited the copy, conducting in-depth research to ensure the content clearly communicated the company’s unique value propositions to their B2B audience. I crafted persuasive messaging designed to educate and engage prospective clients, positioning Merritt Business Solutions as a trusted resource in HR services.


In addition to copywriting, I designed the ebook, selecting and arranging visuals to enhance readability, highlight key insights, and create a polished, professional presentation. The final product served as a strategic marketing asset, strengthening the company's thought leadership and supporting their lead generation efforts.

View Project →

LinkedIn Ad Design

I designed and managed LinkedIn advertising campaigns to promote Merritt Business Solutions’ HR, benefits, and payroll solutions to a professional B2B audience. The campaigns effectively highlighted the company’s unique value propositions and expertise, capturing the attention of business owners and decision-makers and increasing brand awareness.


As part of the campaign strategy, the Outsourcing Ebook I created was offered as a free downloadable incentive, serving as a lead magnet to encourage engagement and generate qualified leads. By integrating content marketing with paid advertising, the campaign effectively combined brand awareness, thought leadership, and lead generation, strengthening Merritt Business Solutions’ presence in the professional HR services space.

LinkedIn Ad Design

I designed and managed LinkedIn advertising campaigns to promote Merritt Business Solutions’ HR, benefits, and payroll solutions to a professional B2B audience. The campaigns effectively highlighted the company’s unique value propositions and expertise, capturing the attention of business owners and decision-makers and increasing brand awareness.


As part of the campaign strategy, the Outsourcing Ebook I created was offered as a free downloadable incentive, serving as a lead magnet to encourage engagement and generate qualified leads. By integrating content marketing with paid advertising, the campaign effectively combined brand awareness, thought leadership, and lead generation, strengthening Merritt Business Solutions’ presence in the professional HR services space.

‘On Point’ Blog

As a freelance marketing writer, I led the concept development and copywriting for Merritt Business Solutions’ blog, On Point. This platform serves as a resource hub for small and medium-sized businesses seeking practical insights into HR, benefits, payroll, and compliance.


I collaborated closely with the marketing team to produce educational, SEO-optimized articles that addressed common challenges faced by business owners. Topics ranged from navigating complex benefits packages to understanding the advantages of Professional Employer Organizations (PEOs). Each piece was crafted to position Merritt Business Solutions as a trusted advisor, offering actionable guidance and demonstrating thought leadership in the HR services industry.

Read Writing Samples →

‘On Point’ Blog

As a freelance marketing writer, I led the concept development and copywriting for Merritt Business Solutions’ blog, On Point. This platform serves as a resource hub for small and medium-sized businesses seeking practical insights into HR, benefits, payroll, and compliance.


I collaborated closely with the marketing team to produce educational, SEO-optimized articles that addressed common challenges faced by business owners. Topics ranged from navigating complex benefits packages to understanding the advantages of Professional Employer Organizations (PEOs). Each piece was crafted to position Merritt Business Solutions as a trusted advisor, offering actionable guidance and demonstrating thought leadership in the HR services industry.

Read Writing Samples →

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© 2025 Nina Perez Creative & Hunnybee Marketing. All Rights Reserved.

© 2025 Nina Perez Creative & Hunnybee Marketing. All Rights Reserved.

© 2025 Nina Perez Creative & Hunnybee Marketing. All Rights Reserved.